Terms of Use

Last updated: March 17, 2026

These Terms of Use ("Terms") constitute a legally binding agreement between you ("you," "your," or "User") and Gruffalo AI Ltd. ("TryGruff," "we," "us," or "our"), governing your access to and use of the TryGruff website at trygruff.com, the web application at app.trygruff.com, our WhatsApp-based services, our email intake services, and any related services, tools, features, and content (collectively, the "Service").

PLEASE READ THESE TERMS CAREFULLY BEFORE USING THE SERVICE. BY ACCESSING OR USING THE SERVICE, YOU AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE TO ALL OF THESE TERMS, YOU MUST NOT ACCESS OR USE THE SERVICE.

1. Eligibility

You must be at least 18 years old and have the legal capacity to enter into binding agreements to use the Service. If you are using the Service on behalf of a business or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms. The entity will be responsible for any breach of these Terms.

2. Account Registration and Security

  • You must provide accurate, current, and complete information when creating an account.
  • You are solely responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.
  • You must notify us immediately at chen@trygruff.com if you suspect unauthorized access to your account.
  • We reserve the right to suspend or terminate accounts that we reasonably believe have been compromised or that violate these Terms.
  • You may not create multiple accounts, share your account credentials, or transfer your account to another person without our prior written consent.

3. Description of Service

TryGruff provides an AI-powered document processing and bookkeeping assistance service. The Service enables you to submit financial documents (receipts, invoices, bills, and similar documents) via multiple channels including web upload, WhatsApp, email, and Gmail integration. The Service uses artificial intelligence to extract, categorize, and organize data from these documents.

The Service is a technology tool and does not constitute accounting, tax, financial, or legal advice. You acknowledge that TryGruff is not an accounting firm, tax advisor, or financial institution, and the Service does not replace professional accounting or financial advice.

4. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable local, state, national, or international law or regulation.
  • Submit fraudulent, forged, or falsified documents to the Service.
  • Upload content that infringes any third party's intellectual property rights, trade secrets, or other proprietary rights.
  • Attempt to reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service.
  • Attempt to gain unauthorized access to any part of the Service, other accounts, computer systems, or networks connected to the Service.
  • Use automated tools, bots, scrapers, or crawlers to access the Service, except as expressly authorized by us.
  • Interfere with or disrupt the Service or servers or networks connected to the Service.
  • Upload or transmit viruses, malware, or any other malicious code.
  • Use the Service to process documents on behalf of third parties without their express authorization.
  • Resell, sublicense, or redistribute the Service without our prior written consent.
  • Use the Service in any manner that could damage, disable, overburden, or impair the Service.

5. Your Content and Data

5.1 Ownership

You retain all ownership rights to the documents, data, and content you submit to the Service ("Your Content"). We do not claim ownership of Your Content.

5.2 License Grant

By submitting Your Content to the Service, you grant us a limited, non-exclusive, worldwide, royalty-free license to use, process, store, transmit, and display Your Content solely for the purpose of providing and improving the Service. This license terminates when you delete Your Content or your account, except for copies retained in backups (which are deleted in accordance with our backup retention schedule) or as required by law.

5.3 AI Processing

You acknowledge and consent that Your Content will be processed by third-party artificial intelligence services (including but not limited to Google Gemini) for data extraction and analysis. We transmit document content to these services as necessary to provide the Service. These third-party services are governed by their own terms and privacy policies.

5.4 Your Responsibilities

You are solely responsible for the accuracy, legality, and appropriateness of Your Content. You represent and warrant that you have all necessary rights and permissions to submit Your Content to the Service and to grant us the license described above.

6. Accountant-Client Relationships

If you are an accountant or accounting firm using the Service to manage client data:

  • You represent and warrant that you have obtained all necessary consents from your clients to submit their data to the Service and to process it as described in these Terms and our Privacy Policy.
  • You are solely responsible for your relationship with your clients and for complying with all applicable professional, legal, and regulatory obligations.
  • TryGruff is not a party to the accountant-client relationship and assumes no responsibility for the accuracy of work product derived from the Service.
  • You are responsible for ensuring that your use of the Service complies with all applicable professional standards, including any data protection requirements applicable to your clients' data.

7. WhatsApp and Messaging Services

  • Our WhatsApp-based service is provided through the Meta WhatsApp Business API and is subject to Meta's applicable terms and policies.
  • By linking your WhatsApp number to the Service, you consent to receiving automated messages from TryGruff, including document processing results, approval requests, and service notifications.
  • Standard messaging rates from your mobile carrier may apply. We are not responsible for any charges incurred by your mobile carrier.
  • You may unlink your WhatsApp number at any time through your account settings, which will stop all WhatsApp communications.
  • Message content is transmitted through Meta's infrastructure and is subject to Meta's data practices.

8. Subscriptions and Payment

8.1 Plans and Pricing

The Service may be offered under free and paid subscription plans. Features, usage limits, and pricing for each plan are described on our website and may change from time to time. We will provide reasonable notice of any pricing changes.

8.2 Billing

  • Paid subscriptions are billed in advance on a monthly or annual basis, as selected by you.
  • Payment is processed by Stripe, Inc. and is subject to Stripe's terms of service.
  • You authorize us to charge your payment method for all fees incurred in connection with your subscription.
  • All fees are exclusive of applicable taxes, which will be added where required by law.

8.3 Cancellation and Refunds

  • You may cancel your subscription at any time through your account settings or by contacting us.
  • Cancellation takes effect at the end of the current billing period. You will retain access to paid features until then.
  • We do not provide refunds for partial billing periods, except as required by applicable law.
  • We reserve the right to offer refunds or credits at our sole discretion.

8.4 Free Trial

We may offer free trial periods at our discretion. At the end of a free trial, your subscription will automatically convert to a paid subscription unless you cancel before the trial ends. We will notify you before any charges are applied.

9. Intellectual Property

9.1 Our Intellectual Property

The Service, including all software, algorithms, designs, text, graphics, logos, trademarks, and other materials (excluding Your Content), is owned by or licensed to Gruffalo AI Ltd. and is protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, distribute, sell, or lease any part of the Service without our prior written consent.

9.2 Feedback

If you provide us with feedback, suggestions, or ideas regarding the Service, you grant us an unrestricted, irrevocable, perpetual, royalty-free license to use, modify, and incorporate such feedback for any purpose without any obligation or compensation to you.

10. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

Without limiting the foregoing, we do not warrant that:

  • The Service will be uninterrupted, timely, secure, or error-free.
  • The results obtained from the Service will be accurate, reliable, or complete.
  • AI-generated data extraction results will be free from errors. You are solely responsible for reviewing and verifying all extracted data before relying on it for any purpose, including accounting, tax filing, financial reporting, or business decisions.
  • The Service will meet your specific requirements or expectations.
  • Any errors in the Service will be corrected.
  • The Service will be compatible with any particular hardware or software.

You acknowledge that AI-based document processing is inherently imperfect and may produce inaccurate, incomplete, or erroneous results. You accept full responsibility for verifying all output and for any decisions made based on Service output.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL TRYGRUFF, GRUFFALO AI LTD., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, AFFILIATES, SUCCESSORS, OR ASSIGNS BE LIABLE FOR ANY OF THE FOLLOWING, WHETHER ARISING FROM CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE:

  • ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES;
  • LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, OR DATA;
  • COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES;
  • ANY DAMAGES ARISING FROM ERRORS, OMISSIONS, OR INACCURACIES IN AI-GENERATED DATA EXTRACTION;
  • ANY DAMAGES ARISING FROM UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR DATA;
  • ANY DAMAGES ARISING FROM ACTIONS OF THIRD-PARTY SERVICE PROVIDERS (INCLUDING AI PROVIDERS, PAYMENT PROCESSORS, AND MESSAGING PLATFORMS);
  • ANY DAMAGES RESULTING FROM YOUR RELIANCE ON SERVICE OUTPUT WITHOUT INDEPENDENT VERIFICATION;

EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNTS PAID BY YOU TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED US DOLLARS ($100.00).

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN WARRANTIES OR DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY SHALL BE LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

12. Indemnification

You agree to indemnify, defend, and hold harmless TryGruff, Gruffalo AI Ltd., its directors, officers, employees, agents, affiliates, successors, and assigns from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or related to:

  • Your use of or inability to use the Service;
  • Your violation of these Terms;
  • Your violation of any applicable law or regulation;
  • Your violation of any third party's rights, including intellectual property, privacy, or proprietary rights;
  • Any content or data you submit to the Service;
  • Any claim by a third party (including your clients) related to your use of the Service;
  • Your failure to verify AI-generated output before relying on it;
  • Any tax, accounting, or financial consequences resulting from your use of or reliance on the Service.

13. Termination

13.1 Termination by You

You may terminate your account at any time by contacting us at chen@trygruff.com. Upon termination, your right to use the Service will cease immediately.

13.2 Termination by Us

We may suspend or terminate your account and access to the Service at any time, with or without cause, with or without notice, including but not limited to cases where:

  • You breach these Terms;
  • We reasonably believe your account has been compromised;
  • Your use of the Service poses a risk to us, other users, or third parties;
  • We are required to do so by law;
  • We discontinue the Service or any part thereof.

13.3 Effect of Termination

Upon termination: (a) your license to use the Service terminates; (b) you remain liable for all fees incurred prior to termination; (c) provisions that by their nature should survive termination will survive, including Sections 5.2, 9, 10, 11, 12, 14, 15, and 16.

14. Dispute Resolution and Governing Law

14.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Israel, without regard to its conflict of law principles.

14.2 Arbitration

Any dispute, controversy, or claim arising out of or relating to these Terms or the Service shall be resolved by binding arbitration conducted in Tel Aviv, Israel, in accordance with the rules of the Israeli Institute of Commercial Arbitration. The arbitration shall be conducted in English. The arbitrator's award shall be final and binding and may be enforced in any court of competent jurisdiction.

14.3 Waiver of Class Actions

YOU AGREE THAT ANY CLAIMS SHALL BE BROUGHT IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.

14.4 Limitation Period

Any claim or cause of action arising from or relating to these Terms or the Service must be filed within one (1) year after the cause of action accrues. Claims filed after this period are permanently barred.

15. General Provisions

15.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and TryGruff regarding the Service and supersede all prior agreements, representations, and understandings.

15.2 Severability

If any provision of these Terms is held to be invalid or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

15.3 Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. A waiver of any provision shall be effective only if in writing and signed by us.

15.4 Assignment

You may not assign or transfer these Terms or your rights under them without our prior written consent. We may assign these Terms without restriction.

15.5 Force Majeure

We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, government actions, strikes, labor disputes, fire, flood, pandemic, epidemic, network infrastructure failures, or third-party service outages.

15.6 Notices

We may send notices to you via email, in-app notification, or WhatsApp message. Notices from you to us must be sent to chen@trygruff.com.

16. Changes to These Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the updated Terms on this page with a new "Last updated" date. For significant changes, we may also notify you via email or in-app notification. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using the Service.

17. Contact Us

If you have questions about these Terms, contact us at: